The Font Shop Philosophy

My original intent in selling fonts was to provide quality tools at an affordable price. My inspiration was the Gibson familiy, which is priced for students and new designers. New designers need new typefaces too, but they can’t just jump right in buying H&FJ. If they can’t afford to buy, often they resort to stealing. I’d hope that what I do is a step toward changing that pattern.

The problem is, now that I have spent a good amount of time creating fonts, I’ve grown to learn that fonts simply cannot be affordable while still being great quality. The model does not support itself. It has put me in quite a conundrum as I’m faced with the power of this passion put up against the logistics of the trade. I’ve also gained an audience of supporters who were just as attracted to my prices as they were my product, and I don’t want to leave them in the dust.

Tide’s In, now a mondo piece of work at twenty fonts, and two widths, is priced four times what it was before the update. The cost of each font is still a fraction of what its competitors are, while the family is four times the cost of what the rest of my collection is priced at. In order to keep making fonts of that better quality and magnitude in size, I must have a higher price.

What follows is my solution. I released Truth today, a twelve font family that still needs a lot of work but doesn’t necessarily need it considering its genre and the price increase that would accompany that added work. For that reason, Truth, like my older, cheaper, fonts will be priced at a ridiculously low price ($6) with the option of paying for it (even more ridiculous) with a tweet. From time to time I’ll release fonts that I think have value, but are not refined, at this price and tweet option. It serves me by getting these fonts a little more wide spread, and serves the student/new design audience that I think isn’t given enough help these days.

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