The Font Shop Philosophy

My original intent in selling fonts was to provide quality tools at an affordable price. My inspiration was the Gibson familiy, which is priced for students and new designers. New designers need new typefaces too, but they can’t just jump right in buying H&FJ. If they can’t afford to buy, often they resort to stealing. I’d hope that what I do is a step toward changing that pattern.

The problem is, now that I have spent a good amount of time creating fonts, I’ve grown to learn that fonts simply cannot be affordable while still being great quality. The model does not support itself. It has put me in quite a conundrum as I’m faced with the power of this passion put up against the logistics of the trade. I’ve also gained an audience of supporters who were just as attracted to my prices as they were my product, and I don’t want to leave them in the dust.

Tide’s In, now a mondo piece of work at twenty fonts, and two widths, is priced four times what it was before the update. The cost of each font is still a fraction of what its competitors are, while the family is four times the cost of what the rest of my collection is priced at. In order to keep making fonts of that better quality and magnitude in size, I must have a higher price.

What follows is my solution. I released Truth today, a twelve font family that still needs a lot of work but doesn’t necessarily need it considering its genre and the price increase that would accompany that added work. For that reason, Truth, like my older, cheaper, fonts will be priced at a ridiculously low price ($6) with the option of paying for it (even more ridiculous) with a tweet. From time to time I’ll release fonts that I think have value, but are not refined, at this price and tweet option. It serves me by getting these fonts a little more wide spread, and serves the student/new design audience that I think isn’t given enough help these days.

Fonts in Use | Q2 2013

It’s that time again. Time for me to show off my favorite designs from the past 2.5 months.

Red Benny

Hot Rod

hr_Snapseed

Dirk Uhlenbrock is my guy. I feel like he really understands my fonts, and I appreciate him for that.

Tide’s In!

Barry’s

Barrys by Augie Beetschen

I know that it’s hard to look past Augie Beetschen’s awesome lettering, but try to for just a moment. See the letters down at the bottom? Yep, that’s Tide’s In. She’s looking perfectly suited for this logo. I couldn’t be happier with the pairing.

Millie

Westward Leading

Christmas by Andrew Colin Beck

Andrew Colin Beck knows his stuff, which is why I’m always so thrilled when he uses my fonts. Check out more from this piece on his site.

Mumford & Sons Summer Tour

554960_10151625931919458_1707553188_n
002a0065-0000-0000-0000-000000000000_292a7fbe-edd9-416f-85c2-7a0b1e4311bc_20130325201440_poster

I honestly don’t know who designed these, but I’m more than thrilled to be a part of it (even if it is just a small part).

Script

Script by Jeff Breshears

Jeff Breshears really understands Millie’s potential. Too many people use it like it’s body type—Jeff uses it as the display face it is. So nice.

I’m greedy for your designs

I love to see all the places my fonts can go. Please, send me your screenshots. Oh, and if you dribbble a shot, add the font’s name as a tag so that I can easily find your shot.

Fonts in Use | Q1 2013

It’s that time again. Time for me to show off my favorite designs from the past 2.5 months.

Millie

Coffee

Coffee

Dirk Uhlenbrock used Millie Regular on this awesome, letterpressed, thing. Until I learn German, I’ll stick with “thing” as a good description. Is there, really, a better font for designing the word Hell?

Work Hard, Play Harder

play

I’m not playing favorites here, but Dirk Uhlenbrock is using Millie in all the right ways. Love this one.

Team Bowling

team-slider

Graphic Designer Nick McCosker used Millie Regular on a gentle curve for this logo. Awesome work.
http://superstrike.com.au/team-bowling/

Kristian Hay

khlogo2

Check out this monogram by graphic designer Kristian Hay. Doesn’t get simpler than that. Yep, awesome.

Karl Neiswender

Tribal War

The texture in this design by Karl Neiswender is beyond me. And I mean that in the most complimentary way.

I’m greedy for your designs

I love to see all the places my fonts can go. Please, send me your screenshots. Oh, and if you dribbble a shot, add the font’s name as a tag so that I can easily find your shot.